Module 4 Red Queens and Increasing Returns

I chose to view Total Recall because this used to be my favorite movie when I was a child. I viewed it using my Netflix rental. At the beginning of the summer Netflix sent me a DVD that could be used on my WII to be able to watch video on demand. I really liked this added feature. I chose Netflix because I have a hard time turning things back in on time and late fees always killed me. So I liked the idea of still being able to watch movies at home even when I have DVDs out.

I think the popularity of video on demand comes from people wanting instant gratification. All you have to do is order a movie from Netflix or your cable company and you can instantly watch a movie. No more driving to the movie store and hoping the video is there and worrying about when you have to return it.

I have also seen an increase on movie kiosk at stores where you can get a $1 a day movie. Movie rental stores fees have gone up and places like Netflix and $1 a day rentals are becoming more popular.

http://www.informationweek.com/news/personal_tech/TV_theater/showArticle.jhtml?articleID=214600327
http://www.moviematics.com/2010/08/12/options-to-consider-on-the-subject-of-renting-movies-together-with-redbox/3392/